National Friendly : Friendly Shield
I was invited by We Are Bowline for this super exciting project for National Friendly. The goal was to create fun and friendly 3D characters to promote Friendly Shield — National Friendly’s simple, affordable, and quick protection against accidents and sickness. The characters needed to look professional, and We Are Bowline came up with three stories: a working roofer, a nurse, and a homeowner who recently got injured but covered by friendly shield.
I designed the characters, created an animation for each character and some stills for web and socials.
Making
My work started from exploring the character design. he characters should be relatable to their core clients- who are professional and old enough to worry about what insurance could cover them. The age, sex and look should be diversified. I had real fun designing them and animating them.
Design explore
Credit
Client : National Friendly
Agency : We Are Bowline
Creative Director : Martin Baker
Producer : Jess Jeary
Design / Animation : Marina Nakagawa
Software
blender
After Effect
Substance Painter
Early animation test